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Joan Lunden

An award-winning journalist, bestselling author, television host, and motivational speaker, Joan Lunden has been a trusted voice in American homes for more than 40 years. For nearly two decades, Lunden greeted viewers each morning on Good Morning America making her the longest running female host ever on early morning television.

As an ardent health & senior advocate, Lunden has testified before the Food and Drug Administration advocating mandatory mammogram reporting and the Congressional House Ways and Means Committee advocating for the Family and Medical Leave Act.

Lunden is the host of the host the PBS television series, Second Opinion with Joan Lunden and the Washington Post Podcast series, Caring for Tomorrow on the future of healthcare. Lunden is also the ambassador to the Poynter Institute’s MediaWise for Seniors program which educates individuals over 50 on media literacy - separating fact from fiction online. Recently, Lunden joined the faculty of Lehigh University as a visiting professor in their College of Health teaching Population Health and the Media.

Joan is a mother of 7 including two sets of teenage twins. Like many Boomers in America, she has juggled being a working mom while caring for an aging parent, and brings this experience to her role as the spokesperson for the nation’s leading senior referral service, A Place for Mom, a company helping caregivers and families find the right care and resources for their loved ones. Lunden also encourages Americans to ensure that they have adequate medical insurance coverage to protect their health and wellbeing as spokesperson for the Assurance Medicare Advantage program.

Lunden has graced the covers of more than 60 magazines and book covers. Lunden’s newest book, Why Did I Come into This Room: A Candid Conversation About Aging quickly became a New York Times Best Seller.

In June of 2014, Lunden was diagnosed with triple negative breast cancer. An eternal optimist, she turned her diagnosis
into an opportunity to become an advocate and help others. She chronicled her experience in her memoir Had I Known.
Lunden continues to interact with American’s daily on her website, Joanlunden.com as well as her social media
platforms. Lunden has served as national spokesperson for various organizations such as the American Heart
Association, Mothers Against Drunk Driving, American Lung Association, American Red Cross, American Academy
of Pediatrics, and the Colon Cancer Alliance.

Joan Lunden’s books include Why Did I Come into This Room: A Candid Conversation About Aging; Had I Known;
Chicken Soup for the Soul: Family Caregiving; Growing Up Healthy: Protecting Your Child From Diseases Now
Through Adulthood; Wake-Up Calls; A Bend in the Road is Not the End of the Road; Joan Lunden’s Healthy Living;
Joan Lunden’s Healthy Cooking; Mother’s Minutes; Your Newborn Baby; and Good Morning, I’m Joan Lunden.

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Diana Feldman


Diana Feldman began volunteering with the American Cancer Society in 1976, when her mother’s close friend, Mrs. Henri Bendel, invited her to attend a meeting of the Society’s Women’s Committee.  She had just lost her mother to cancer.  “I wanted to help.  I was so devoted to my mother, and I wanted to do something for her.”

Diana has served in numerous leadership roles since joining the organization.  These include: member of the NYC Board of Directors and its Executive Committee, member and Vice Chair of the Crusades Planning Committee, and Chair of the Special Events Committee.  Today, she continues to hold this responsibility with the same verve and enthusiasm as the day she came to the Society. 

As the driving force behind a long string of a successful series of annual fundraising events in Manhattan, such as the Fall Theatre Benefit, the Mothers of the Year Award Luncheon and Spring Gala, Diana has led the Special Events Committee with unwavering devotion.  In over 25 years under her leadership, the Mothers of the Year Award Luncheon Committee has raised more than $5 million to fund research grants and support patient services.

Diana’s steadfast dedication and commitment to the American Cancer Society is reflected in the many honors she has earned.  In 1990, she received the Sword of Hope Crusade Award and Meritorious Service Award, and in 1994 was bestowed the prestigious St. George Medal, the Society’s highest honor. In 2008, Diana received the Society’s Humanitarian Award at the Celebration of Life Gala.

Born and raised in Baltimore, Diana studied at Friends School, Bennett Jr. College, Le Fleuron in Florence, Italy and at the Sorbonne in Paris, France.  Diana finds strength, support and inspiration in her late husband Richard M. Feldman, children Jamie and Anthony, and grandchildren Aiden, Raphael, Hayden, and Jonathan.

Diana’s sight is focused on the future.  The loss of beloved family- including her two wonderful sisters and niece- and friends to cancer has further ignited her desire and made her more resolute to do whatever it takes to conquer cancer.